Black Shuck Sloe Gin

Gin description

In autumn 2011 saw Patrick and Sarah Saunders together with children Leanne, Nicola and William embarked on their annual North Norfolk sloe harvest. The aim was to make their hugely popular sloe gin for friends and family. A bumper harvest 150 kilograms led to some serious discussions about widening their business horizons. Thus the Norfolk Sloe Company was born and the rest is history! Over the following months, every member of the family discovered skills they didn’t know they had. Patrick began the intense process of recipe development and testing whilst Nicola focused on the business plan and company viability. Leanne created the brand logo of the legendary ‘Black Shuck’, youngest son William worked his ICT magic and prepared the company website, and Sarah did what Sarah does best – kept the whole thing going! Sloe gin turned out to be just a starting point. Once the sloe gin was made, it seemed a travesty to waste the delicious gin-soaked sloe berries. It was time for family members Keith and Zoe to join the Norfolk Sloe Company, adding the heavenly gin-soaked sloe truffles to the growing list of sloe products.