Not Another Effing Gin

Gin description

The Leith Agency approached Electric Spirit Co. about working with them on an idea they'd had for a gin. While they thrashed out their ideas for the brand, I worked on the spirit itself. As with every Electric gin, the botanical bill is short and specific - fuckloads of juniper (way, way more than Achroous), with coriander seed, orris, liquorice and angelica root. The final pair of botanicals are an ingredient combo that you'll see everywhere from Thai curries to the Moscow Mule - lime and ginger. The finished product's exactly what you'd expect from an agency that's never been described as a shrinking violet. Not Another Effing Gin is, first and foremost, meant to be a damn good gin, and a fun bit of branding. I'm pretty damn happy with this collab, and I hope you will be too.